ZheGang Garment

Despite it is summer, hot weather, but this year the provincial capital winter down coats "marketing warfare" in advance "open play." The industry on July 13 agents learned from a number of brand down jacket, down jacket prices this year will be the brand of children more than 500 yuan each, and the down coats of adults will Around in a 1000 yuan.

"Compared with previous years, the down coats market started down jacket was earlier this year a lot." Down the provincial capital of a brand agent Juan told reporters, compared with previous years, this winter down jackets, whether it is style, fabrics, colors are more elegant . Will be 25 this year, down jacket long paragraph in the main ceremony, the pursuit of bright colors. In the fabrics, the popular 90% of the high-pile, part of the down jacket also used the double leak-proof, wear and other new fabrics.

A survey shows that people Down the plate have different preferences, and 47.28% of people love being loaded section, 17.31% of people prefer leisure section, 24.94 percent of the people like jacket section, 10.47 percent of the people like windbreaker paragraph. Meanwhile, the 7.78% of the people like the style of the sport down jacket, 48.63 percent of the people's preference for fashion type, like simple and elegant type of people accounted for 16.01%, 27.58% of people preferred the leisure of the down jacket.

This reporter learned that, compared to last year, the provincial capital this winter down jacket prices will rise 20% to 25%. Juan analysts believe that prices and production costs have a lot to. As the main raw material for this year's down coat duck down, goose down and keep price increases, price will be high so run down jacket. In addition, the textile categories have raised the price down jacket fabrics, making the cost of a down jacket, two percent higher than last year or so, so wadded jackets, down quilts and other products prices have to rise.

In addition, the manufacturers supply system reform is one of the reasons prices down jacket. The provincial capital, a down jacket agents told journalists in previous years, most of the down jacket manufacturers with real estate agents to take "the first supplier shall call back" model of cooperation, such as the agent an advance of 20% or less re-sell such goods pay the remaining section. But the 2008 financial crisis, some agents fail to pay, therefore, from last year, down jacket manufacturers have adopted many "orders" system to require agents "first hit and then supply section," makes the agent's operating costs , the risk increased, causing prices to rise.

Quarter of the people quite a mixed bag of goods more rational consumption.

Winter to buy short-sleeved summer to buy down jacket, this phenomenon is common in the garment industry of the. Since the beginning of summer, Harbin wants to seize the many shopping opportunities of-season sales, in-season counters have been offering various promotions to attract customers. But reporters after visiting several large shopping centers understand that although the business introduced a variety of promotions, but consumers do not buy it, and the scene is very lonely, very few customers.

Recently, this reporter saw a commercial complex in the Nangang District, Harbin, down jacket, wool thermal underwear, leather and other counters have hit the audience four fold, 6 fold and 8-fold range of promotions, a few down in the winter-selling brand-name Service was among them. But within two hours, these counter-season sale still wants to come before, only 34 customers to visit; in another mall, I saw, down jacket counter the activities launched by the audience of 7.5 fold is also being cold, down jacket sale area Within two hours, only after less than 10 people, stop buying with few.

"Ultra Low Down behind some problems in general." Insiders pointed out that low-quality down jacket with its market and the reason for living space, in addition to a number of manufacturers, merchants of speculation, the from the consumer point of view, mainly two reasons: First, most consumers lack of knowledge of quality standards for down jackets, down on filling volume, cashmere rate, degree and other professional data to understand fluffy little greater lack of experience in identifying strengths and weaknesses Down; Second, some Consumer greed cheap, the price level as the main basis to buy goods, poor-quality down jacket is to meet a number of consumer focus on quality not only covet cheap psychology.

Therefore, the provincial consumer association to remind consumers, sales in the face of the temptation-season down jacket, in order for your physical and mental health, the best known brands to buy regular mall's down jacket, not to seek cheaper to buy those "three noes" products .

According to a Market Down counter a Purchasing Guide speaking, the summer in previous years, buy-season down jacket or a lot of customers in one day to sell two 30 rare. May last two years, customer-season shopping has become less and less, although many brands have joined them, and the price is lower than last year, but usually can not sell a single day, consumer spending is more rational.

In response, industry analysis, current, reasonable consumption is becoming a mainstream consumer psychology-of-season sale price advantage alone is very difficult to attract a large number of customers. First of all, and now offers seasonal merchandise sales promotions lead to the opposite quarter of the price began to lose their edge; Second, the current consumer beauty, fashion, the pursuit of influence-of-season sales, the price gap is not the premise, the new more popular; Third, consumers become more rational consumption, "the most urgent need" in consumer spending and a greater proportion of the activities; Finally, Harbin winter clothing market as hot promotions in the winter to buy coat can also enjoy the preferential price, which is consumers do not buy one of the reasons of-season merchandise.